Keith Laubhan

About Me

Interactive, print, social, and branding — I've been there, done that, and got the t‑shirt. Oh, and I design t‑shirts, too.

Integrated marketing campaigns require creatives that can shape ideas that work effectively across several different mediums. That’s why I’ve spent my career developing a wide spectrum of skills that help me ensure that campaigns work in concert across numerous channels. My versatility, experience, and solutions-oriented approach allow me to contribute to any creative or design team, especially in senior and leadership roles.

I relocated to Seattle from Denver in early 2022 with my wife, Calypso, and our pug, Eugene. Outside of work, we enjoy travel, watching sports, and good craft beer.

Portfolio of Work

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Seattle Kraken

An impact of mythic proportions

With the sheer number of touchpoints required over the course of the season, modern sports marketing is a unique beast. When the creative department of Seattle's newest major pro sports team — the Kraken of the NHL — required an extra set of hands, I was thrilled to lend my experience.

Extending their "Defend the Deep" campaign into new settings, I was able to rapidly produce dozens of assets with seamless continuity to existing creative developed by their in-house team. By way of digital and print advertising in The Seattle Times and high-impact ads and wraps on hundreds of area buses, my output is projected to reach a huge audience with tens of millions of impressions during the 2023-24 hockey season.

Additionally, I had the chance to drive the creative look promoting retail sales of the Kraken's Winter Classic jerseys across a wide range of channels. Rooted in a century of Seattle hockey history, I highlighted the unique vintage striping and color palette of the uniform while anchoring it in the team's core branding, thus creating an old-meets-new approach that fits perfectly with the NHL's premier regular season showpiece.

Bus Ad
Bus Ad
Full Bus Wrap
Full Bus Wrap
Half Bus Wrap
Half Bus Wrap
Newspaper Ad
Newspaper Ad
Homepage Takeover
Homepage Takeover
Homepage Takeover
Homepage Takeover
In-Arena Graphic
In-Arena Graphic
Broadcast Graphic
Broadcast Graphic
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Starz

Digital creative that shines bright

Perpetually jockeying for position in the competitive premium cable market, working at Starz was all about developing arresting design to showcase the personality of our programming, forging deep connections with our fans.

Collaborating with talented professionals from every marketing and creative discipline, our interactive design team was often the point of the spear in reaching both industry insiders and the general public.

An interactive family tree to help keep track of royal relationships in a sprawling period drama; amping up the gore and obscenities in the press kit for a beloved comedy-horror franchise; producing eye catching digital advertisements. No matter how varied our output was, every project required a keen understanding of how our properties could inspire an audience to tune in every week.

The White Queen Family Tree (2013)View site
Ash vs Evil Dead Press Kit (2016)View site
Da Vinci's Demons Rich Media Ad (2015)View ad
The White Princess Press Kit (2017)View site
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Anguilla Football Association

Never too small to make a big splash

With its remote Caribbean location and a population of only 15,000, there are plenty of challenges to overcome for the Anguilla National Football Team. Their branding doesn't need to be one of them.

Despite being near the bottom of the FIFA World Rankings, there is room for optimism for soccer fans on this beautiful island. The Anguilla Football Association has new leadership, a burgeoning women's program, and is investing in youth participation. With these positive changes, the time was right for a new brand identity to signal their ambitions.

Working closely with the association's leadership, I developed a more modern, dynamic association logo and national team badge, prominately featuring the national symbol of three orange dolphins. Aquatic motifs reference the island's trademark surrounding waters. A suite of secondary marks round out the package, providing flexibility for years to come.

Additionally, I designed an entire apparel range, including onfield uniforms, sideline attire, and training gear. Working with their kit supplier, Stimulus, we helped the organization stand up its first merchandising program. Utilizing Afro-Caribbean patterns and vibrant colors, the team uniforms have garnered international acclaim during their World Cup qualifying campaign for their distinctive, uniquely Anguillan flair.

Logo Reveal Video
Association Logo
Association Logo
National Team Badge
National Team Badge
Home Uniform
Home Uniform
Away Uniform
Away Uniform
Third Uniform
Third Uniform
Sideline Hat
Sideline Hat
Business Card
Business Card
Additional Marks
Additional Marks
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Viasat

Bringing satellite communications down to earth

Viasat is among the highest of tech companies — quite literally with satellites orbiting 20,000 miles above the earth. But with that comes the challenge of distilling complexity down to where it counts the most: making customers' lives better, many of whom are in underserved areas and are skeptical of big tech brands.

Working primarily with the company's home and business internet verticals, I was responsible for applying the Viasat brand effectively in consumer-facing and retail spaces, all while adhering to the overriding corporate branding that also served government, aviation, and other commercial segments.

Whether we were reskinning legacy websites, creating successful direct mail campaigns, or building out communications to keep customers informed, my team leveraged lifestyle photography and a signature corporate illustration style to make our work instantly recognizable and accessible.

Home Internet Direct Mail
Home Internet Direct Mail
Mexico Internet Website
Mexico Internet Website
Localized Retailer Social Graphic
Localized Retailer Social Graphic
Localized Retailer Social Graphic
Localized Retailer Social Graphic
"We Try Stuff" Motion Graphics
Retailer Incentive Event Mark
Retailer Incentive Event Mark
Internal Agency Logo
Internal Agency Logo
Retailer Incentive Email & Microsite
Retailer Incentive Email & Microsite
Construction Business Internet Advertisement
Construction Business Internet Advertisement
Agriculture Business Internet Advertisement
Agriculture Business Internet Advertisement
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Soccer Supporters Groups

Making the game just a bit more beautiful

Never lucrative but always fun, some of my favorite design projects are for local soccer supporters groups. Dotted all over the country, these groups offer a sense of community for fans of various teams. Hosting match viewings, organizing trips abroad, and interfacing directly with their respective clubs and national teams, these supporters groups form networks that connect fans all over the globe.

Combining team-specific iconography with local references, members rally around these logos. Worn with pride on scarves, shirts, and other merchandise, it's always a thrill to see my work enjoyed that deeply.

Even when it's for fans of rival clubs, I always enjoy working with these organizations and delving into the history of my favorite sport to help create these identities.

Denver Gooners Logo Reveal
American Outlaws Denver Logo
American Outlaws Denver Logo
MCFC Denver Logo
MCFC Denver Logo
Cascadia Gooners Event Graphics
Cascadia Gooners Event Graphics
Denver Gooners Event Poster
Denver Gooners Event Poster
American Outlaws Denver Scarf
American Outlaws Denver Scarf
American Outlaws Boulder Logo
American Outlaws Boulder Logo Proposal
Centennial 38 Logo
Centennial 38 Logo
Denver Gooners Hats
Denver Gooners Hats
Denver Reds Logo
Denver Reds Logo
Bulldog Supporters Group Logo
Bulldog Supporters Group Logo
Denver Gooners Social Reel
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Grand Giraffe

Creating a discounts site that stands out from the crowd

Leveraging its incredible consumer data along with inroads to some of the nation's largest retailers, Wiland sought to create a digital marketing solution that would drive meaningful traffic and conversions for our clients. Born from that idea, a small team assembled to form Grand Giraffe, a retail discount site unlike any on the market.

In a space dominated by sites with bargain-basement identities and headache-inducing searches for codes that actually work, Grand Giraffe was positioned as a more high-end alternative. Backed by the retailers themselves, the idea was that our site would be a reliable destination for shoppers looking for savings on quality brands. A subtle, more sophisticated visual brand was created to differentiate the site from its competitors.

I oversaw every single component of visual design and front-end development on the project, including the development of the brand look and a suite of advertising assets. While the site never made its way out of beta for wider business reasons, feedback from our partner brands on the website and identity design was extremely positive.

Grand Giraffe Logo
Grand Giraffe Logo
Grand Giraffe Home Page
Grand Giraffe Home Page
Grand Giraffe Promotional Email
Grand Giraffe Promotional Email
Health & Fitness Social Graphic
Health & Fitness Social Graphic
Dynamic Banner Ad
Dynamic Banner Ad
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Misc. Logos

My first love in graphic design, the act of designing logos remains one of the sterner tests of a designer's craft. Being able to capture a brand's essence in a functional, flexible mark is always a challenge, but it's so rewarding when you get it right. Seeing my work serve as the cornerstone of an organization's visual identity for years is always a highlight.

Orbital Donut Lab
Orbital Donut Lab
Rocky Mountain Percussion Association
Rocky Mountain Percussion Association
Tour Moab
Tour Moab
Denver's Road Home
City and County of Denver
Colorado Vixens
Colorado Vixens Soccer
Sovereign Title & Escrow
Sovereign Title & Escrow
EverythingMovies.com
National CineMedia
Cadence Riding Academy
Cadence Riding Academy
Denver Viasat 2017 Golf Tournament
Viasat
Department of Laughter
Department of Laughter
Miller Housing Advisors
Miller Housing Advisors
Blake Street Luxury Car Service
Blake Street Luxury Car Service
OnTheSnow Movember 2011
Mountain News Corporation
National CineMedia
National CineMedia
The Cave
The Cave
QuoteSpin
QuoteSpin
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Misc. Design

When you work on the breadth of projects that I do, not everything fits into a neat box. Here, you'll find client work and personal projects that I'm proud of, but didn't have a home elsewhere in my portfolio.

DCI Big, Loud & Live 10
Fathom Events/Drum Corps International Key Art
Choppy Ice Logo Animation
Flying Dog Brewery Packaging
Flying Dog Brewery Packaging
Combo Club Motion Intro
Colorado Rapids Poster
Colorado Rapids Poster
Colorado Beer Shirt
Colorado Beer Shirt
Moving Announcement
Personal Moving Announcement

Résumé

Professional Experience

Crafted Sr. Visual Designer (contract)
2022 - 2023

Provided design consultancy to one of the largest end-of-life technology companies in North America by producing and delivering performant UX/UI and graphic design.

  • Developed creative design solutions for challenging e-commerce problems in both new and existing products, synthesizing analytics and A/B test results to inform decisions
  • Partnered with product owners, analysts, engineers, and other designers to conceptualize, refine, and produce new product features

Wiland Digital Design Director
2019 - 2022

Delivered design direction of digital products, leveraging company’s best-in-class audience data and market analytics. Engaged with cross-functional teams to review product performance, produce iterative improvements, and develop new branding with focus on ensuring alignment with targeted audiences.

  • Delivered expert-level technical and creative support to organization’s large client base, including Fortune 500 corporations and America’s most recognized nonprofits
  • Built, developed, and motivated team to produce engaging digital design and create original web properties from scratch
  • Blended high-quality creative execution with innovative marketing strategies to produce customized digital design solutions to support clients in accomplishing complex marketing and fundraising goals

Viasat Art Director
2017 - 2019

Led, coached, and inspired team of creative designers through time of growth and transition during large-scale rebranding efforts. Supported developing internal agency by producing high-quality marketing creative and leadership.

  • Directed digital and print marketing design for company’s consumer internet offerings, ensuring brand consistency with outside agencies and partners across both domestic and international markets
  • Contributed to integrated, multi-channel campaign concepts for variety of other business areas across company
  • Delivered creative leadership in directing, monitoring, and motivating high-performing team of creatives to complete various marketing and design projects
  • Partnered with project managers and coordinated with stakeholders to execute diverse range of creative design assignments within specified deadlines and budgets

Starz Sr. Interactive Design Manager
2013 - 2017

Supported in-house creative agency with microsites, digital advertising, and social assets by managing high-performing team of hybrid designers/developers. Drove awareness of original series and themed programming for suite of Starz and Encore channels.

  • Partnered with talented print designers, video producers, and marketing managers to shape impactful, highly-integrated, and award-winning campaigns
  • Pushed enhancement of team capabilities while optimizing processes for faster workflows

National CineMedia Interactive Designer
2008 - 2013

Designed and art directed diverse range of digital and print advertising efforts for numerous live cinema events, navigating stringent brand approval processes of highly-visible entertainment studios and distributors. Demonstrated technical acumen to bridge the gap between design and engineering.

  • Delivered subject matter expertise and visual design support for multiple digital products, including consumer-facing websites/apps and corporate intranet
  • Contributed to creative conceptualization of multi-channel campaigns in close collaboration with copywriters and motion graphic artists

Viewmark Interactive Designer
2006 - 2008

Ideé-Force Communications Graphic Designer
2005 - 2006

ibu web services Interactive Designer
2001 - 2005

XO Studio Graphic Designer
2000 - 2001

Skills

  • Creative leadership
  • Creative direction
  • Art direction
  • Identity design
  • Print design and production
  • Digital design
  • Illustration
  • UX/UI design
  • Front-end engineering
  • Motion graphics
  • Video editing

Tools

Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere, XD), Figma, Sketch, Google Web Designer, Maxon Cinema 4D

Development

HTML, CSS, JavaScript, React.js, PHP, MySQL

Contact

I am always excited to hear about interesting creative opportunities. Have something in mind? Let's talk.

keith@klaubhan.com 303.359.2978 View My LinkedIn Profile